The problem isn't building. It's deciding what to build. A framework for the 19 judgment calls that determine whether your product gets used.
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Five stages, four decision gates, and 19 Judgment Points. A structured approach to product discovery built around making the right calls at the right moments.
ExploreFree Introductory online course. The complete Discovery Judgment Framework across eight short modules.
Find Out MoreThe complete methodology in a single reference. All 19 Judgment Points, all five stages, and the tools to apply them. PDF and ePub. €29, available June 30.
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Gale Robins created the Discovery Judgment Framework. She mentors cohorts at Unicorn Factory Lisboa, was Director of Product Management at Petrotranz (a Wood Mackenzie business), and founded and exited a software company earlier in her career.
Three decades of building, selling, and advising on software products, translated into something teams can learn and apply.
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30 minutes. No pitch. Whether you're leading a team, running a programme, or building a discovery practice, let's talk about where better judgment would make the biggest difference.
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